Real Estate Photography



Schedule of Activities:

9:00 AM – 12:00 pm:  Meet at Chicago Photography Classes’ Ravenswood Studio to learn everything from the basics to best business practices.

12:00 PM – 12:30 PM: Light Lunch will be provided

1:00 PM – 4:00 PM: Photograph the interior of a Local, Single Family Lakeview Home

4:00 PM – 5:00 PM: Review images, refreshments and Q&A

Topics That Will be Covered:

The Basics

Real Estate Photography vs. Architectural Photograph
The difference defined!

Acceptable Photography vs Quality Photography
The standards keep rising.

3 types of Real Estate Photography Businesses:
National Companies,
Local Multi Shooter Companies,
Independent Photographers

Your Business
Treating your Photography as a Business
Be compensated accordingly!

Getting Your Agents to Value Quality and Purchase the Correct Photography Through Education, Not Sales!

Value vs Price
You get what you pay for!

Branding: Photographer Personal Branding
Make yourself indispensable!

Four Qualities That Determine Your Brand:
Photography skills, Availability, Professionalism, Personality

The Industry
Parallel Industries
Photographers and Real Estate Agents

Branding: Agent Personal Branding
Help agents stand apart from the field!

All Business is Not Good Business
Basic business structure, from homeowner to photographer.

Understanding the Position Your Agent is in and Understanding Your Market

The Shoot

Understanding how to photograph different areas of a home

How lighting makes a difference

Photographing the challenging areas of the home

The Review

Review images from the days shoot.  Discuss what worked, what didn’t and why.


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