Real Estate Photography

$250.00

We are excited to be able to present a hands-on Real Estate Photography Workshop taught by Mark Gutierrez of Epic Homes Photography and a VHT Studio Independent Contractor.  During this one-day workshop, Mark will discuss the basics, business, the industry and have a live shoot in a Lakeview Home.  Details and schedule are below.

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Description

Schedule of Activities:

9:00 AM – 12:00 pm:  Meet at Chicago Photography Classes’ Ravenswood Studio to learn everything from the basics to best business practices.

12:00 PM – 12:30 PM: Light Lunch will be provided

1:00 PM – 4:00 PM: Photograph the interior of a Local, Single Family Lakeview Home

4:00 PM – 5:00 PM: Review images, refreshments and Q&A

Topics That Will be Covered:

The Basics

Real Estate Photography vs. Architectural Photograph
The difference defined!

Acceptable Photography vs Quality Photography
The standards keep rising.

3 types of Real Estate Photography Businesses:
National Companies,
Local Multi Shooter Companies,
Independent Photographers

Your Business
Treating your Photography as a Business
Be compensated accordingly!

Getting Your Agents to Value Quality and Purchase the Correct Photography Through Education, Not Sales!

Value vs Price
You get what you pay for!

Branding: Photographer Personal Branding
Make yourself indispensable!

Four Qualities That Determine Your Brand:
Photography skills, Availability, Professionalism, Personality

The Industry
Parallel Industries
Photographers and Real Estate Agents

Branding: Agent Personal Branding
Help agents stand apart from the field!

All Business is Not Good Business
Basic business structure, from homeowner to photographer.

Understanding the Position Your Agent is in and Understanding Your Market

The Shoot

Understanding how to photograph different areas of a home

How lighting makes a difference

Photographing the challenging areas of the home

The Review

Review images from the days shoot.  Discuss what worked, what didn’t and why.

About Mark Gutierrez

I have been photographing Real Estate Professionally for 6 years and I have photographed approximately 7500 houses to date, that’s approximately 3.75 houses a day, 7 days a week for 5 years.

As a Real Estate Photographer my strength is capturing stunning compositions with minimal lighting. Every image I create has a purpose, with final tours that will not only capture buyer’s attention but leave homeowners and real estate agents excited.

I have great understanding of the value quality images can bring to this industry and how quality professional photography improves branding for both photographers and realtors.

Equipment Needed

  • DSLR or Mirrorless Camera
  • Tripod
  • Wide-angle Lens (14mm – 20mm)

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